Form & Content

published: November 24th, 2007

Paul Rand is a was a well-known American graphic designer, best known for his corporate logo designs. In the video bellow, Paul Rand, the graphic wizard, shares his experience to show and educate what makes a design good. But there is more to the eye can see. Form & Content! ideas do not need to be esoteric to be original or exciting.

…when form predominates, meaning is blunted. but content predominates, interest lags…
…don’t try to be original, just try to be good…
…without aesthetics, you can’t find the truth, to do things with quality. I think this is in a true sense what aesthetics means…

So much value, packed in such a small space!

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