We live in a monoculture. What does that mean? Well, go out to your street corner. You’ll probably see a Long Pig stand, SPKF on a screen somewhere, an Angry Boy Dylan’s Gun Store. You’ll go into a record store and see new recordings by the usual suspects, maybe a special Space Culture display rack.
Go out onto a streetcorner in London and you’ll see the same thing. Same in Prague. Same in Sao Paulo. Same in Osaka, and Grozny, and Tehran, and Jo’burg, and Hobart. That’s what a monoculture is. It’s everywhere, and it’s all the same. And it takes up alien cultures and digests them and shits them out in a homogeneous building-block shape that fits seamlessly into the vast blank wall of the monoculture.
This is the future. This is what we built. This is what we wanted. It must have been. Because we all had a fucking choice, didn’t we? It is only our money that allows commercial culture to flower. If we didn’t want to live like this, we could have changed it any time, by not fucking paying for it.
So let’s celebrate by all going out and buying the same burger.
flako responds:
That’s not the whole truth. Monoculture is mostly skin deep, inside we live with our idiosyncrasies and weirdness. Actually the weird will become mainstream, this whole notion of counterculture will die in a couple of decades. It’s only a matter of time before this generation of internet junkies become the ones in charge of everything.
BTW the music is part of The Fight Club soundtrack, and transmet rules.