Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

If you watch the video you will spot the Kindle sell-out but it is interesting presentation nevertheless. Actually, I listened to (yes audio version) of Seth’s book called Tribes and I found the whole idea quite fascinating but a bit off the ground.

See the video. You might get inspired to start your own tribe.