published: May 4th, 2008
This post is mostly a ripoff from Wikipedia because who ever wrote about the topic did a pretty good job of summarizing the main ideas behind Barry Schwartz’s work.The Paradox of Choice - Why More Is Less is a 2004 book by Mr. Schwartz. In the book, Schwartz argues the controversial thesis that eliminating consumer choices can greatly reduce anxiety for shoppers. Kind of communism in a way but wait! [...]